As an early Design Director at FairwayIQ, I led the user experience strategy for their machine-learning platform aimed at optimizing golf course operations. Working closely with product and engineering, I defined the product vision, drove research efforts with course superintendents, and designed a scalable UX framework that turned complex IoT and performance data into actionable insights. My leadership helped align cross-functional teams, accelerate development, and improve user adoption across a traditionally analog industry. The result was a tool that empowered superintendents to make smarter, data-driven decisions in real time.